Google Display: Ads Placement to Improve Average Click Through Rates: Best CTR

The average click through rate of Hubpages is around 1.5% that means if you get 1000 organic views to your hubs there are chances that 15 person will click on one of the ads placed by Google. But the clicks through rates differ from hub to hub, author to author. In a rough estimate it can be said that the CTR ranges from 0.3% to 4%. Given that an author is getting enough organic views the click through rate (CTR) depends largely on three factors. One of those is of course luck but we have control over the two other factors. Controlling these are the main steps of on page optimization. The factors are as following:

1. Position of Google Ads placement
2. Relevancy of Ads by Google

The aim of this hub is to help the hubbers to improve click through rate and boost up their Google earning by some step by step on page optimization tips. If you are not yet a hubber click here to join hubpages, the great community of freelance writers.

I have already mentioned that ads placement position and relevancy of ads by Google are very important factors of on page optimization to increase the click through rates. And we can control both of these. Let’s see how to increase the click through rate for your hubpages.

The first factor is Google ads placement. It is to be noted that in each hub Google display ads in two type of ads blocks within the text of the hub when given spaces. They are:

1. 360x250 size rectangular ads by Google block: It appears beside the first text capsule that contains at least 120 words.
2. 480x50 size linear ads by Google block: It appears at least after two of any capsules and appears horizontally between two capsules without intersecting any of them.

So, Google need spaces and the author is the one to decide where to leave space for ads by Google. Many perhaps most of the new hubbers are not aware of the fact and this is where they suffer from a poor click through rate even after getting a good amount of organic traffic. Now, we know that the online surfers have a very short span of patience and they want thing quickly and readily. They won’t scroll down to the bottom of your page all the time and will move away from the page either hitting the back button or clicking on of the ads by Google. So, you would want the ads by Google to be placed on top of a hub to increase the click through rate. And the 360x250 size is the best block of ads by Google to be clicked when placed on the top right corner of a hub. To place it on top of the hub you have to maintain the following things:

1. Insert at least 120 words in the first text capsule.
2. Don’t put an image or any other capsule beside or above the text capsule.

You have the first thing done. You should look for the second and linear block of ads by Google as closer as possible now. The most popular position of placing it is somewhere after and near the big rectangular ads block. But I am experimenting different position of ads placements. See the images below to get an idea on how Google display ads. I am explaining two options here, look more in images.

Option 1: Linear block of Ads by Google will appear on top of the hub.

1. Take a text capsule and leave it totally blank
2. Take another text capsule and insert a capsule subtitle. If you write the subtitle there will be a little white space between the capsule and ads. To avoid it don’t write the subtitle rather put it in the text box and select Heading 2 from the format menu.
3. Insert the rest of the text in at least 2 text capsules.
4. Don’t place an image or other capsule before the fourth text capsule.

Option 2: Linear block of Ads by Google will appear after second text capsule.

1. Take a text capsule and insert at least 120 words in it. Don’t go much over 120 words.
2. Take another text capsule and insert one or only few sentences.
3. Insert the rest of the content in as many capsules as you wish.
4. Don’t place an image or other capsule before the third text capsule.

Now the page is optimized in terms of the position of ads placement. The second factor is the relevancy of ads by Google. If the ads are not relevant readers are least likely to click one of those. You simply have to do two things for that.

1. Choose tags that are relevant to your content. If you don’t know the proper keyword research techniques learn it properly.
   
2. Don’t choose tags that have no or very little advertisers’ competition. If no one is competing for the tags you have used there are chances that your content will run out of ads and irrelevant tags will be shown. You can see the competition in Google adwords: keyword research tool.

There are few more things to remember when calculating click through rate. They are:

1. There is a niche effect on click through rate. Usually literature is a low click niche.
2. The traffic from social bookmark never or very hardly clicks on ads. Search engine traffics are the main source of traffic that clicks on your ads.

I hope you have enjoyed the hub and understood how and where Google display ads on a hub If you find this hub useful please, leave a feedback for me and rate it up.